Why do I need an agent when I can list my house by myself, for free, and find my own buyer?
The primary goal of most sellers is to find a qualified buyer, as quickly as possible, who wants to pay top dollar for your home.
Simply listing with any Realtor will yield many more buyers than listing it on your own, due to the fact that your agent is listing the property on the MLS, marketing it in a number of ways, and working hard to find you a buyer! Beyond that, they’ll only show your home to qualified, pre-approved buyers who want to buy a home like yours.
Your agent will help you price your home and set a marketing strategy to get you a solid buyer, in an appropriate length of time, who’s willing to pay market value or higher for your home. She knows your highly-specific market like the back of her hand, and uses the statistics and comparable properties to your advantage.
Of course, you want to get as much money for your home as possible, and you might think that means not parting with extra commissions. But a 2017 study indicated that FSBOs (For Sale By Owner) fetched about 30% less for their owners than agent-listed properties.
You’re probably going to have to pay a commission anyway if an agent represents your buyer. The buyer’s agent’s commission is typically factored into the deal.
Beyond that, the real challenge of selling your home is in getting from contract to closing quickly, effectively, and – most importantly – SAFELY. Your home is your most valuable asset, and you need a knowledgeable, experienced professional you can TRUST to guide you through the process and make sure your finances are protected.